Beneath the flashing lights, clinking champagne glasses and blaring music, casinos are built on a foundation of mathematics, engineered to slowly bleed patrons of their hard-earned money. Mathematically inclined people have tried for years to turn the tables, using their understanding of probability and game theory to exploit weaknesses in a system they view as rigged. However, most mathematicians have figured out the optimal strategy for beating the house: don’t play.

Despite the fact that a gambler’s experience in a casino is essentially a zero-sum game, the ambiance of twinkling lights and noise creates an excitement that attracts patrons. Many casinos offer a wide variety of food and beverage options, entertainment and other amenities that provide a complete experience for guests looking to try their luck at games ranging from poker and blackjack to roulette.

Casinos are also popular venues for events and group business. Using Cvent’s Competitive Ads, you can target groups of event planners who are searching for similar locations and destinations, giving your casino prominent exposure during the moments when they have the highest intent to follow through on their searches.

Casinos are designed to make patrons feel good. Their decor, restaurants and other amenities are akin to an upscale nightclub or high-end resort, making them desirable destinations for a variety of different audiences. But it is important to remember that a casino’s main attraction is gambling. Therefore, it is vital for marketers to understand the emotions that surround gambling so that they can use this information to craft effective marketing strategies.